TuttoFood Magazine
With just a few weeks until the curtain goes up on the 2013 edition, the numbers already paint an encouragingly positive picture. This is what we can elicit from the fifth issue of TUTTOFOOD Magazine, which publishes an extensive feature focusing on the status quo of the exhibition. Indeed, the magazine reports that from 19thto 22ndMay, the Milan exhibition is set to welcome 55,000 visitors, (a significant increase on the 40,000 back in 2011), plus some 2,000 exhibitors and 800 hosted buyers from over 60 countries. All set to accommodate them are 6 separate halls, spread over an area of over 120,000 m² (double that of the previous edition). These numbers, says the magazine, are truly momentous and make TUTTOFOOD the only food exhibition in Europe with growth in double figures, but also that with the highest rate of visitor internationalization (24%). A result achieved, the Magazine points out, partly thanks to agreements the exhibition has signed with trade associations (Aidepi, Assica, Unaprol, Unionalimentari and Unas) and the partnership deal with Expo 2015, which is the focus of a special feature that includes the speeches by Enrico Pazzali and Giuseppe Sala - Managing Director of Fiera Milano and of Milan Universal Expo respectively - made during the press conference on 27thFebruary during which the partnership agreement was actually signed.
The magazine also devotes ample column inches to the packed calendar of events and initiatives organized over the four days of the exhibition, specially designed to enhance the active involvement of all those taking part in the fair in various different capacities. One initiative that particularly stands out in the busy agenda is the Innovation Award 2013, a competition which this year for the first time enjoys the prestigious backing of Ipsos.
The magazine also trains the spotlight on the overall trend and performance of the food market, offering an in-depth look at the latter based on analyses provided by the SymphonyIri research institute.
The picture painted by this latest issue of the Magazine thus reveals a market in full growth, and one which is also set to become even more dynamic in the days leading up to the exhibition. One promising sign, the magazine reveals, is the even larger contingent of prestigious brand companies in attendance compared to previous editions, many of whom have been persuaded to return to the world of trade fair exhibitions, often after many years, thanks to none other than TUTTOFOOD.
The TUTTOFOOD machine is now firing on all cylinders, headed for the appointment in May, as the many initiatives undertaken by the exhibition demonstrate. The fourth issue of TUTTOFOOD Magazine gives full, accurate details.
The magazine dedicates a large section to the important agreement with Assica, the Association which unites producers in the meat and cured meat sector. In effect starting from the 2013 edition of the fair and valid until 2021, the agreement includes an exclusive national right, according to which the Association can participate solely at the Milan-based food exhibition and no others. In turn, TUTTOFOOD will guarantee Assica members special conditions also in light of Expo 2015 plus an extensive dedicated area. And staying with the theme of partnership, the magazine also gives information on the agreement with Unaprol (National Association of Olive Producer Groups) with the declared aim of developing a project designed to enhance the sector through a new international olive production exhibition, which will be launched within the World Food Exhibition in Milan.
There is also space in the magazine to talk about the extensive range of communication opportunities developed by TUTTOFOOD for the companies taking part in the exhibition, as well as plenty of articles and sections dedicated to the latest development in the market, and to changes in food trends invested by an important research organisation, GfK Eurisko. It also focuses on two sectors which are assuming increasing importance in Italian agri-food: pasta and frozen food. And all this without neglecting to open a window onto the world, with news about Fiera Milano and Food Hospitality World’s recently completed international acquisitions.
The pages of the latest issue of the magazine confirm that the system developed by TUTTOFOOD is now integrated and multi-faceted, meeting with great approval by the reference audience. Suffice it to say that the growth rate for the sale of spaces is 100% higher than the previous edition.
Timely as always, here the third number of the TUTTOFOOD Magazine.
In this numberwe talk about the news for the year 2013: from discounts to TUTTOFOOD night, from competitions to showcases...
We also recorded good attendance and positive feedback from the meeting with AIDEPI members, as we gear up to focus now on new meetings, again focused on training and business.
The companies of the agro-food sector are showing that they have great belief in the TUTTOFOOD project, at a time when focusing on foreign development drivers becomes paramount for Italian companies who are serious about remaining truly competitive.
For this reason, TUTTOFOOD is geared up to do its utmost for them: indeed, we are the first trade fair exhibition to operate with hospitality services for key international buyers and today we demonstrate our attention to foreign trade with avant-garde systems like EMP (Expo Matching Program), an extensive database that lets us create visitor profiles and organize strategic matching activities during the exhibition.
Meanwhile the exhibition continues to grow: the set objectives remain true, with a steady increase in exhibitor numbers and two 20,000 m² halls in addition to the previously planned exhibition area.
Specifically, the companies of the various sectors are confirming their attendance, so much so that more than 50% of space estimated for nearly all areas has already been taken (Meat and Cured Meats: over 60% of space sold; Sweets and Confectionery: over 65% sold; Mixed Products: over 70%; Dairy-Cheese: over 50%) while the growth trend remains steady for all the other sectors.
TUTTOFOOD and Fiera Milano’s commitment carries on…..
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We are currently receiving a really positive feedback and I would firstly like to warmly thank those – businesses, buyers, institutions and associations – who in these first months of intense activity, have rewarded us with their input. In providing us with lots of encouraging feedback, also with reference to this magazine, they have strengthened our conviction that we are taking the right direction in making TUTTOFOOD the hallmark event of 2013 and which will push the entire sector decisively towards EXPO 2015.
In view of TUTTOFOOD 2013 we decided to develop a strategy of evolution recognizing the considerable role of tradition: our goal is to become more and more the trait d’union between industry and distribution, with increasing attention to the pivotal role played by Buyers.
As regards evolution we will highlight the new trends emerging strongly: e.g. the role of organic and functional products, an exciting new frontier for Companies; as regards tradition, we are very focused on the reinforcement of TUTTOFOOD role on the international scene. A goal that we intend to achieve taking advantage of the experience gained in the past editions, the knowledge of the market dynamics and the remarkable opportunities that the exhibition venue is able to provide.
The magazine, together with the new website www.tuttofood.it and any other promotional activity, are not only meant to give a regular update about what we’re doing to make TUTTOFOOD better and better, but will also provide tools for reflection and insight into the market and society, marking the approach to the most qualifying event of 2013 that will lead us to EXPO 2015.
